AWS End User Messaging (Amazon Pinpoint)

AWS IntegrationFree tier availableSunset· 30 Oct 2026

Multi-channel customer messaging — SMS (10DLC, short codes), MMS, voice, push, and email — with segmentation, journeys, A/B testing, and engagement analytics

This service has a published retirement date

AWS announced end of support for the Amazon Pinpoint console on 30 October 2026. The underlying SMS, voice, mobile-push, OTP, and phone-number-validate APIs are not impacted — they continue under the AWS End User Messaging brand. After the sunset date the Pinpoint console and Journeys / Segments / Campaigns features stop working, but the messaging APIs remain available.

Retirement date: 30 October 2026

FluffyStack tools

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Documentation Pricing AWS website

Jurisdictional exposure

Provider HQ

USSeattle, USA

Subject to CLOUD Act, FISA-702, DPF

Region locations

APACCNEEAEUUKUSOther40 regions across 7 jurisdictions

Sovereign option

Yes — 6 sovereign-flagged regions available

Full scorecard for this service →US lens detail →Sovereign cloud coverage map →

Sub-services (3)

SMS and MMS

10DLC, short-code, and toll-free dispatch

Push Notifications

APNS and FCM mobile push with topic targeting

Journeys

Visual multi-step engagement orchestration

Compliance & Certifications

This service is attested for the following frameworks. Always verify with the provider before relying on a specific compliance posture.

GDPR SOC 2 ISO 27001 HIPAA PCI DSS FedRAMP C5 TISAX IRAP ENS High CCCS Medium ISMAP MTCS L3 K-ISMS

Where this runs

40 regions

28 countries

6sovereign

Sovereign regions (6)

AWS European Sovereign Cloud (Brandenburg) · BrandenburgAWS European Sovereign Cloud
AWS GovCloud (US-East) · AshburnAWS GovCloud (US)
AWS GovCloud (US-West) · HillsboroAWS GovCloud (US)
AWS European Sovereign Cloud (Brandenburg) · BrandenburgAWS European Sovereign Cloud
China (Beijing) · BeijingAWS China (Sinnet)
China (Ningxia) · YinchuanAWS China (NWCD)

Commercial regions (34)

Europe (8)

Europe (Paris)
Europe (Frankfurt)
Europe (Ireland)
Europe (Milan)
Europe (Spain)
Europe (Stockholm)
Europe (Zurich)
Europe (London)

North America (7)

Canada West (Calgary)
Canada (Central)
Mexico (Central)
US East (N. Virginia)
US West (Oregon)
US East (Ohio)
US West (N. California)

South America (1)

South America (São Paulo)

Asia (11)

Asia Pacific (Hong Kong)
Asia Pacific (Hyderabad)
Asia Pacific (Mumbai)
Asia Pacific (Jakarta)
Asia Pacific (Osaka)
Asia Pacific (Tokyo)
Asia Pacific (Malaysia)
Asia Pacific (Singapore)
Asia Pacific (Seoul)
Asia Pacific (Taipei)
Asia Pacific (Thailand)

Oceania (3)

Asia Pacific (Melbourne)
Asia Pacific (Sydney)
Asia Pacific (New Zealand)

Middle East (3)

Middle East (Bahrain)
Israel (Tel Aviv)
Middle East (UAE)

Africa (1)

Africa (Cape Town)

Equivalent services on other platforms

Azure Communication ServicesAzure

Omnichannel customer-communication APIs — voice calls, SMS, email, chat, video, plus a Calling SDK for embedding telephony in custom apps. Same network and identity model Microsoft Teams runs on, exposed as REST + SDKs for ISVs.

Pricing

Pricing model:per-message-and-mau